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Privacy Policy 177bet: Your Data Protected

At 177bet, privacy isn't fine print — it's a real commitment. Here you'll find exactly what data we collect, how we use it, and what your rights are as a user in Brazil.

Last updated: January 2026

What You Need to Know at a Glance

The six most important points from our Privacy Policy before you read the full document

256-bit SSL Encryption Across the Board

All data transmitted between you and 177bet — login, Pix deposits, withdrawals, account registration — is protected by 256-bit SSL encryption, the same standard used by major Brazilian banks.

Your Data Is Never Sold

177bet does not sell, rent, or share your personal data with third parties for commercial purposes. Full stop. No exceptions, no fine print buried in some hidden paragraph that changes that.

Full LGPD Compliance

We operate in full compliance with the General Data Protection Law (Lei nº 13.709/2018). You have the right to access, correct, port, and delete your data at any time.

Minimal and Necessary Collection

We collect only the data strictly necessary to operate the platform, verify your identity, process payments via Pix, and meet legal obligations. Nothing beyond that.

Transparent and Controllable Cookies

We use cookies to improve your experience on the platform. You can manage or decline non-essential cookies at any time in your browser or device settings.

Portuguese-Language Support for Privacy Questions

To exercise your rights or get answers to privacy questions, reach our team any time, day or night, in Portuguese — live chat, WhatsApp, or email. No bots, no queues.

Privacy Policy — 177bet

This document describes how the 177bet (available at 177bet.life) collects, uses, stores, and protects your personal data in accordance with the General Data Protection Law (Lei nº 13.709/2018 — LGPD). By using the platform, you agree to the practices described in this Policy. If you have any questions, please reach out via live chat or at privacidade@177bet.life.

1. Who We Are and Who Controls Your Data

A 177bet is the operator responsible for processing your personal data collected through the platform available at 177bet.life, including the website, the mobile app, and any other official brand channel.

For the purposes of the LGPD, the 177bet acts as data controller — meaning it decides what data is collected, for what purpose, and how long it is retained. For privacy-related matters, to exercise your rights, or to report incidents, the official contact is privacidade@177bet.life, with a guaranteed response within 5 business days in Brazilian Portuguese.

Data Protection Officer (DPO): 177bet has a designated Data Protection Officer (DPO) responsible for overseeing all data protection practices. You can reach the DPO at privacidade@177bet.life with the subject line "LGPD Request".

2. What Data We Collect

A 177bet collects personal data at various points during your interaction with the platform. The main types of data collected are outlined below:

Category Data Collected Collection Moment
Identification Full name, CPF, date of birth, gender Account registration and verification
Contact Email, mobile number, home address Registration and profile updates
Financial Pix key, card details (tokenized), deposit and withdrawal history Financial transactions
Documents National ID, driver's license, or passport (front and back), proof of address Identity verification (KYC)
Behavioral Betting history, games accessed, session time, preferences Ongoing use of the platform
Technical IP address, device type, operating system, browser, approximate geolocation Platform Access
Communications Support chat history, emails exchanged, feedback Interactions with 24/7 support

Data marked as required during registration is necessary to operate your account. Optional data — such as favorite sport preferences (football, volleyball, basketball, MMA) — is collected solely to personalize your platform experience and can be updated or removed at any time.

3. How We Use Your Data

The data collected by 177bet are used exclusively for the following purposes:

  • Account management: create and maintain your account, authenticate logins, process Pix deposits and withdrawals, record bets, and credit VIP Program bonuses;
  • Identity verification (KYC): confirm that you are who you say you are, that you are over 18, and that you reside in Brazil — a legal requirement for operating a betting platform;
  • Fraud prevention and security: detect unauthorized access, identify suspicious behavior patterns, protect all users' balances, and meet anti-money laundering (AML/CFT) obligations;
  • Customer support: answer your questions, resolve issues with bets, live betting, cash out or payments, and keep a record of interactions to ensure quality support;
  • Experience personalization: suggest relevant markets in the Brasileirão, Copa do Brasil, volleyball, or other sports based on your preferences and betting history;
  • Account communications: send notifications about transactions, security changes, terms updates, and active bonus reminders — always with the option to unsubscribe;
  • Marketing with consent: send promotions, updates, and personalized offers only if you have opted in to receive marketing communications — you can unsubscribe at any time;
  • Compliance with legal obligations: respond to requests from competent authorities, regulatory audits, and requirements under Brazilian legislation applicable to the betting sector.
We do not use your data to: sell to third parties, build profiles for purposes unrelated to the platform, make automated decisions affecting legal rights without available human review, or any other purpose not listed above.

4. Legal Basis for Processing (LGPD)

A 177bet processes your personal data strictly on the basis of one of the legal grounds set out in the LGPD (Art. 7). The table below summarizes the legal bases applied to each category of processing:

Processing Purpose Legal Basis (LGPD)
Account management and bet processing Contract performance (Art. 7, V)
Identity verification and KYC Compliance with a legal obligation (Art. 7, II)
Fraud prevention and anti-money laundering Compliance with a legal obligation and legitimate interest (Art. 7, II and IX)
Transactional account communications Contract performance and legitimate interest (Art. 7, V and IX)
Marketing communications and promotions Consent (Art. 7, I)
Personalization of your platform experience Legitimate interest with rights safeguards (Art. 7, IX)
Customer service and support Contract performance and legitimate interest (Art. 7, V and IX)

5. Sharing Data with Third Parties

A 177bet does not sell your personal data to third parties. Data sharing only occurs in the following situations, always with an appropriate legal basis:

  • Payment processors: to process deposits via Pix, boleto bancário, credit/debit card, PicPay, and Mercado Pago — only the data required for the transaction is shared, under confidentiality agreements with the providers;
  • Identity verification partners: specialized KYC (Know Your Customer) companies that assist with document validation and fraud prevention — data is transmitted with encryption and used exclusively for this purpose;
  • Technology infrastructure providers: hosting, cloud, and security service providers that operate the platform — all contracts include strict confidentiality clauses and prohibit independent use of the data;
  • Government and regulatory authorities: when required by law, court order, or a competent regulatory authority — 177bet responds to legitimate requests from Brazilian authorities within the applicable legal deadlines;
  • Corporate transactions: in the event of a merger, acquisition, or corporate restructuring, data may be transferred to the new controller, who will be bound by the same obligations set out in this Policy — you will be notified in advance.
All third parties that process 177bet data are contractually bound to maintain confidentiality, use data solely for the agreed purpose, and uphold security standards equivalent to those adopted by the platform.

6. Data Storage and Security

A 177bet adopts a range of technical and organizational measures to protect your data against unauthorized access, loss, alteration, or improper disclosure:

  • 256-bit SSL/TLS Encryption: all communication between your device (computer, phone, tablet) and 177bet's servers is encrypted — including during Pix deposits, withdrawals, and account logins;
  • Encryption of data at rest: sensitive data stored on servers — such as identity documents and financial data — is encrypted at rest using AES-256 standards;
  • Two-factor authentication (2FA): available to all accounts, recommended as an extra layer of protection against unauthorized access;
  • Restricted access controls: only staff with a specific operational need have access to user data — all access is logged and audited;
  • Continuous monitoring: automated systems monitor suspicious access attempts, attacks, and anomalous behavior around the clock;
  • Secure and redundant backups: data is kept in backup copies stored in separate environments with strictly controlled access;
  • Incident response: in the event of a data breach that may pose a risk or harm to users, 177bet will notify the ANPD (National Data Protection Authority) and affected users within the timeframes set out in the LGPD.

If you suspect your account has been accessed by unauthorized third parties, contact 177bet support immediately at 177bet via 24/7 live chat for emergency account blocking.

7. Cookies and Tracking Technologies

A 177bet uses cookies and similar technologies to ensure the platform works correctly and to improve your experience. The types of cookies used are:

Type Purpose Essential?
Session Keep you authenticated while using the platform — expire when the browser is closed Yes
Functional Remember preferences such as language, favorite sports (football, volleyball, basketball) and account settings Yes
Security Detect fraud attempts, unauthorized access, and suspicious activity Yes
Analytical Understand how users navigate the platform in order to improve the experience — anonymized data No
Marketing Personalize ads and communications based on your preferences — with your consent only No

You can manage your cookie preferences at any time in your browser or device settings. In Safari, Chrome, Firefox, and other browsers, cookie management options are found under Settings > Privacy. Disabling essential cookies may affect how the platform functions.

A 177bet does not use third-party cookies for cross-site tracking without your explicit consent. Analytics and marketing cookies are only activated after you confirm your preferences in the consent banner shown on your first visit.

8. Your Rights as a Data Subject (LGPD)

The LGPD grants you, as the data subject, a set of rights that the 177bet fully respects. See each right and how to exercise it:

  • Access: you can request at any time a confirmation that your data is being processed, and receive a full copy of the information we hold about you;
  • Correction: if any data is incorrect or outdated (name, email, address), you may request a correction through support or directly in your account settings;
  • Deletion: you may request the deletion of your personal data processed on the basis of consent — data required by legal obligation (such as financial transaction history) is retained for the periods required by law;
  • Portability: you may request your data in a structured, machine-readable format for transfer to another controller;
  • Consent withdrawal: you may withdraw consent given for marketing communications at any time, without affecting any processing carried out prior to withdrawal;
  • Objection: you may object to processing based on legitimate interest when you believe your fundamental rights and freedoms take precedence;
  • Information on sharing: you may request a list of the third parties with whom your data has been shared;
  • Review of automated decisions: you may request human review of any automated decision that affects your interests — such as account restrictions or withdrawal blocks.
How to exercise your rights: submit your request by email to privacidade@177bet.life with the subject line "LGPD Request – [Right type]" or via the platform's live chat. We respond within 5 business days in Portuguese.

9. Protection of Minors' Data

A 177bet is a platform intended exclusively for users aged 18 and over. Use of the platform by minors is strictly prohibited, and 177bet actively works to detect and prevent underage registration.

Should 177bet become aware that it has collected personal data from a user under 18, the data will be immediately deleted, the account will be closed, and any deposited balance will be refunded to the original payment method (Pix, card, or boleto).

If you are the legal guardian of a minor and believe they may have created an account on the platform, please contact us immediately at privacidade@177bet.life so we can take the necessary steps.

10. How Long We Retain Your Data

A 177bet retains your data for as long as necessary to fulfill the purposes described in this Policy, in compliance with applicable legal retention periods:

  • Active account data: retained for as long as the account remains active;
  • Financial transaction history (deposits and withdrawals via Pix, boleto, card): minimum of 5 years after the transaction, as required by anti-money laundering regulations and the Brazilian Federal Revenue Service;
  • Identity documents (KYC): at least 5 years after account closure, as required by regulation;
  • Betting and gaming records: minimum of 5 years after account closure;
  • Support communications: 2 years after the case is resolved;
  • Analytics and marketing cookie data: up to 13 months after collection, or until consent is withdrawn, whichever comes first.

Once the legally required retention periods have elapsed, data is securely and irreversibly deleted or anonymized for statistical purposes, with no possibility of identifying the data subject.

11. International Data Transfers

Some of the technology partners of 177bet — such as cloud infrastructure providers — may process data on servers located outside Brazil. When this occurs, the 177bet ensures that:

  • Transfers are carried out only to countries or organizations that offer an adequate level of protection, as assessed by the ANPD;
  • Data processing agreements with standard protection clauses are signed with all international partners, in accordance with Art. 33 of the LGPD;
  • Only the data strictly necessary for the provision of the specific service is transferred — never unnecessary or excessive data;
  • You can request information about specific international transfers by emailing privacidade@177bet.life.

In all cases, your rights as a data subject under the LGPD remain fully applicable, regardless of where your data is being processed.

12. Changes to This Privacy Policy

A 177bet may update this Privacy Policy periodically to reflect changes in data processing practices, legal requirements, or new platform features.

Whenever relevant changes are made — those that affect your rights or the way your data is used — you will be notified at least 15 days in advance by email and via an in-platform notice. Minor changes (such as wording corrections or text clarity improvements) may be made without prior notice.

The date of the last update is always shown at the top of this page. Continued use of the platform after the new terms take effect constitutes acceptance of the changes. If you do not agree with the updated version, you may close your account through support before the changes come into effect.

Current version: January 2026. This version supersedes all previous versions of the Privacy Policy of 177bet.

13. Contact, DPO, and Complaints to the ANPD

For any privacy-related questions, to exercise your rights, or for inquiries about this Policy, please contact 177bet:

  • DPO Email: privacidade@177bet.life (subject: "LGPD Request") — response within 5 business days;
  • General support: contato@177bet.life or 24/7 live chat on the platform in Portuguese;
  • WhatsApp: available in the support section within the platform.

If you believe your rights have not been adequately addressed, you have the right to file a complaint directly with the National Data Protection Authority (ANPD), the federal authority responsible for enforcing the LGPD in Brazil. Further information is available on the ANPD's official website.

A 177bet encourages users to try resolving any privacy concerns directly with our support team before contacting the ANPD — in the vast majority of cases, we are able to resolve the matter quickly and to everyone's satisfaction.

Your Rights at 177bet — LGPD in Practice

How to exercise each right guaranteed by the General Data Protection Law

📋
Data Access

Request a full copy of all data we hold about you. Response time: up to 5 business days.

✏️
Correction

Update incorrect or outdated information — name, email, address — directly in your account settings or by contacting support.

🗑️
Deletion

Request deletion of data processed on the basis of consent. Data subject to legal retention requirements will be kept for the periods required by law.

📦
Portability

Receive your data in a structured format for transfer to another controller — submit your request to privacidade@177bet.life.

🚫
Withdrawal of Consent

Withdraw consent granted for marketing or non-essential cookies at any time, with no retroactive effect.

🔍
Objection

Object to processing based on legitimate interest when you believe your fundamental rights take precedence.

👤
Decision Review

Request human review of automated decisions — such as account blocks or withdrawal limits — that affect your interests.

📡
Sharing Info

Find out which third parties your data has been shared with and for what purpose — request this via the DPO's email.

To exercise any right: privacidade@177bet.life or 24/7 live chat on the platform

Frequently Asked Questions about Privacy at 177bet

The most common questions about how your data is protected on the platform

No. The 177bet does not sell, rent, or share your personal data with third parties for commercial purposes. Sharing occurs only with operational partners necessary to run the platform (such as Pix payment processors and identity verification providers), always under strict confidentiality agreements, and with government authorities when required by law.

Send an email to privacidade@177bet.life with the subject line "LGPD Request – Data Deletion". Our team will respond within 5 business days in Portuguese. Please note that data retained due to legal obligations — such as financial transaction history (minimum of 5 years under Brazilian law) — cannot be deleted before the legal retention period expires, even after account closure.

Your betting history — including bets on Brasileirão, Copa do Brasil, volleyball, basketball, and other sports — is used to personalize your experience on the platform and, with your consent only, for marketing communications. You can withdraw consent for marketing communications at any time in your account settings or by contacting support, with no impact on your account.

Identity verification (KYC) is a legal requirement for betting platforms in Brazil, set out in anti-money laundering regulations (Law No. 9,613/98 and its updates). It ensures the account belongs to a real person, aged 18 or over, and that Pix withdrawals are made to the correct account holder. Documents are stored with AES-256 encryption and retained for the minimum period required by law.

You can decline non-essential marketing and analytics cookies in the consent banner shown on your first visit to the platform. To change your preferences later, go to the cookie settings in your browser or device — in Chrome, Safari, and Firefox, the option is under Settings > Privacy > Cookies. Disabling marketing cookies does not affect how your account works or the processing of bets and Pix withdrawals.

After account closure, identification data and transaction history are retained for the minimum periods required by law (generally 5 years for financial records). Once those periods expire, data is deleted securely and irreversibly. Data processed solely on the basis of consent (such as marketing preferences) is deleted immediately upon account closure. You may request written confirmation of this process by emailing privacidade@177bet.life.

Committed to Your Privacy. 177bet operates in full compliance with the LGPD and applies the highest security standards to protect your data. For questions, rights requests, or to report an incident, please contact us at privacidade@177bet.life or via 24/7 live chat. You can also check our Terms and Conditions in full.

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