At 177bet, privacy isn't fine print — it's a real commitment. Here you'll find exactly what data we collect, how we use it, and what your rights are as a user in Brazil.
The six most important points from our Privacy Policy before you read the full document
All data transmitted between you and 177bet — login, Pix deposits, withdrawals, account registration — is protected by 256-bit SSL encryption, the same standard used by major Brazilian banks.
177bet does not sell, rent, or share your personal data with third parties for commercial purposes. Full stop. No exceptions, no fine print buried in some hidden paragraph that changes that.
We operate in full compliance with the General Data Protection Law (Lei nº 13.709/2018). You have the right to access, correct, port, and delete your data at any time.
We collect only the data strictly necessary to operate the platform, verify your identity, process payments via Pix, and meet legal obligations. Nothing beyond that.
We use cookies to improve your experience on the platform. You can manage or decline non-essential cookies at any time in your browser or device settings.
To exercise your rights or get answers to privacy questions, reach our team any time, day or night, in Portuguese — live chat, WhatsApp, or email. No bots, no queues.
This document describes how the 177bet (available at 177bet.life) collects, uses, stores, and protects your personal data in accordance with the General Data Protection Law (Lei nº 13.709/2018 — LGPD). By using the platform, you agree to the practices described in this Policy. If you have any questions, please reach out via live chat or at privacidade@177bet.life.
A 177bet is the operator responsible for processing your personal data collected through the platform available at 177bet.life, including the website, the mobile app, and any other official brand channel.
For the purposes of the LGPD, the 177bet acts as data controller — meaning it decides what data is collected, for what purpose, and how long it is retained. For privacy-related matters, to exercise your rights, or to report incidents, the official contact is privacidade@177bet.life, with a guaranteed response within 5 business days in Brazilian Portuguese.
A 177bet collects personal data at various points during your interaction with the platform. The main types of data collected are outlined below:
| Category | Data Collected | Collection Moment |
|---|---|---|
| Identification | Full name, CPF, date of birth, gender | Account registration and verification |
| Contact | Email, mobile number, home address | Registration and profile updates |
| Financial | Pix key, card details (tokenized), deposit and withdrawal history | Financial transactions |
| Documents | National ID, driver's license, or passport (front and back), proof of address | Identity verification (KYC) |
| Behavioral | Betting history, games accessed, session time, preferences | Ongoing use of the platform |
| Technical | IP address, device type, operating system, browser, approximate geolocation | Platform Access |
| Communications | Support chat history, emails exchanged, feedback | Interactions with 24/7 support |
Data marked as required during registration is necessary to operate your account. Optional data — such as favorite sport preferences (football, volleyball, basketball, MMA) — is collected solely to personalize your platform experience and can be updated or removed at any time.
The data collected by 177bet are used exclusively for the following purposes:
A 177bet processes your personal data strictly on the basis of one of the legal grounds set out in the LGPD (Art. 7). The table below summarizes the legal bases applied to each category of processing:
| Processing Purpose | Legal Basis (LGPD) |
|---|---|
| Account management and bet processing | Contract performance (Art. 7, V) |
| Identity verification and KYC | Compliance with a legal obligation (Art. 7, II) |
| Fraud prevention and anti-money laundering | Compliance with a legal obligation and legitimate interest (Art. 7, II and IX) |
| Transactional account communications | Contract performance and legitimate interest (Art. 7, V and IX) |
| Marketing communications and promotions | Consent (Art. 7, I) |
| Personalization of your platform experience | Legitimate interest with rights safeguards (Art. 7, IX) |
| Customer service and support | Contract performance and legitimate interest (Art. 7, V and IX) |
A 177bet does not sell your personal data to third parties. Data sharing only occurs in the following situations, always with an appropriate legal basis:
A 177bet adopts a range of technical and organizational measures to protect your data against unauthorized access, loss, alteration, or improper disclosure:
If you suspect your account has been accessed by unauthorized third parties, contact 177bet support immediately at 177bet via 24/7 live chat for emergency account blocking.
A 177bet uses cookies and similar technologies to ensure the platform works correctly and to improve your experience. The types of cookies used are:
| Type | Purpose | Essential? |
|---|---|---|
| Keep you authenticated while using the platform — expire when the browser is closed | Yes | |
| Remember preferences such as language, favorite sports (football, volleyball, basketball) and account settings | Yes | |
| Detect fraud attempts, unauthorized access, and suspicious activity | Yes | |
| Understand how users navigate the platform in order to improve the experience — anonymized data | No | |
| Personalize ads and communications based on your preferences — with your consent only | No |
You can manage your cookie preferences at any time in your browser or device settings. In Safari, Chrome, Firefox, and other browsers, cookie management options are found under Settings > Privacy. Disabling essential cookies may affect how the platform functions.
A 177bet does not use third-party cookies for cross-site tracking without your explicit consent. Analytics and marketing cookies are only activated after you confirm your preferences in the consent banner shown on your first visit.
The LGPD grants you, as the data subject, a set of rights that the 177bet fully respects. See each right and how to exercise it:
A 177bet is a platform intended exclusively for users aged 18 and over. Use of the platform by minors is strictly prohibited, and 177bet actively works to detect and prevent underage registration.
Should 177bet become aware that it has collected personal data from a user under 18, the data will be immediately deleted, the account will be closed, and any deposited balance will be refunded to the original payment method (Pix, card, or boleto).
If you are the legal guardian of a minor and believe they may have created an account on the platform, please contact us immediately at privacidade@177bet.life so we can take the necessary steps.
A 177bet retains your data for as long as necessary to fulfill the purposes described in this Policy, in compliance with applicable legal retention periods:
Once the legally required retention periods have elapsed, data is securely and irreversibly deleted or anonymized for statistical purposes, with no possibility of identifying the data subject.
Some of the technology partners of 177bet — such as cloud infrastructure providers — may process data on servers located outside Brazil. When this occurs, the 177bet ensures that:
In all cases, your rights as a data subject under the LGPD remain fully applicable, regardless of where your data is being processed.
A 177bet may update this Privacy Policy periodically to reflect changes in data processing practices, legal requirements, or new platform features.
Whenever relevant changes are made — those that affect your rights or the way your data is used — you will be notified at least 15 days in advance by email and via an in-platform notice. Minor changes (such as wording corrections or text clarity improvements) may be made without prior notice.
The date of the last update is always shown at the top of this page. Continued use of the platform after the new terms take effect constitutes acceptance of the changes. If you do not agree with the updated version, you may close your account through support before the changes come into effect.
For any privacy-related questions, to exercise your rights, or for inquiries about this Policy, please contact 177bet:
If you believe your rights have not been adequately addressed, you have the right to file a complaint directly with the National Data Protection Authority (ANPD), the federal authority responsible for enforcing the LGPD in Brazil. Further information is available on the ANPD's official website.
A 177bet encourages users to try resolving any privacy concerns directly with our support team before contacting the ANPD — in the vast majority of cases, we are able to resolve the matter quickly and to everyone's satisfaction.
How to exercise each right guaranteed by the General Data Protection Law
Request a full copy of all data we hold about you. Response time: up to 5 business days.
Update incorrect or outdated information — name, email, address — directly in your account settings or by contacting support.
Request deletion of data processed on the basis of consent. Data subject to legal retention requirements will be kept for the periods required by law.
Receive your data in a structured format for transfer to another controller — submit your request to privacidade@177bet.life.
Withdraw consent granted for marketing or non-essential cookies at any time, with no retroactive effect.
Object to processing based on legitimate interest when you believe your fundamental rights take precedence.
Request human review of automated decisions — such as account blocks or withdrawal limits — that affect your interests.
Find out which third parties your data has been shared with and for what purpose — request this via the DPO's email.
To exercise any right: privacidade@177bet.life or 24/7 live chat on the platform
The most common questions about how your data is protected on the platform
Committed to Your Privacy. 177bet operates in full compliance with the LGPD and applies the highest security standards to protect your data. For questions, rights requests, or to report an incident, please contact us at privacidade@177bet.life or via 24/7 live chat. You can also check our Terms and Conditions in full.
177bet handles your data with the same care it puts into your betting experience. Create your account now and bet on the Brasileirão, Copa do Brasil, volleyball, and much more with complete peace of mind.
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